As many industries stagnate or even decline due to the rise in business costs, one industry is defying the trend. The digital signage industry is proving to be buoyant, and according to Straits Research, is predicted to continue to rise 7.20% from its value of $24.33 billion USD in 2022 to $45.50 billion USD in 2030.
Namely, digital signage has an astounding recall rate of 83%. This figure is almost double the information retention rate for traditional advertising. Interestingly, digital signage has a 47.7% effectiveness on brand awareness. Digital displays capture 400% more views than static displays.
As an innovative manufacturer, we’re well positioned to take advantage of the incline with sales revenue of our cloud-based platform, CleverLive, non-touch commercial displays and LED walls. Between 2019 and 2023, the business saw an incredible 133% growth rate. And, between 2022 and 2023, we rose faster than industry expectations at 13.5%.
What’s been behind the rapid rise of digital signage? In 2017, we purchased Sedao (which this year celebrates 20 years of innovation). Their platform has helped to build our software, CleverLive, that enables all our hardware to show instant or timed messaging (and that includes our interactive panels too).
We also introduced a new range of non-touch commercial grade displays into our portfolio – High Bright, 24/7 displays, free-standing totems and LED Walls.
The backbone of the success of CleverLive is the experienced development team, with their commitment to continuous improvement, which includes a stakeholder group comprised of distribution partners, resellers and end users. This group provides on-the-ground feedback and Beta testing to ensure the platform continues to lead the industry.
The development team are complemented by experts in the sales team who deliver personalized demonstrations in showrooms, partner or end user premises, and remotely.
With the future looking positive, Clevertouch are strong digital signage industry leaders. For more information or to arrange a demonstration today click here.
