But what should you look for when purchasing digital signage? Our team has over 25 years experience at advising on digital signage solutions, and they’ve put together some key points to look out for.
The content
As our Digital Signage Manager, Ross Pedgrift states; "Content is KING! Having a range of dynamic content options that can be customised to match your business is essential"
If you use a marketing agency, or you have existing collateral that you wish to display, you need to be able to upload it into the CMS quickly and with ease. CleverLive allows this, even if you wish to use a third party design tool, videos, images or a mixture of multimedia.
The hardware
The quality and durability of your screen is crucial. Look for a manufacturer that can offer a wide range of high-quality displays and check for their durability, vibrant picture quality, and advanced features and connectivity options.
It’s important to consider what environment your display will be used in. Is it a high-traffic area with people passing 24 hours a day? Will it be mounted in a street-facing window in direct sunlight? You may need to use a standard commercial-grade screen, a high-bright screen, a free standing totem, or an LED wall, depending on what environment you have.
Finally, you need to consider how reliable the screen is. What is the warranty length and terms, what are the support options, and how trustworthy is the manufacturer?
The software
Ideally, you will be looking for a comprehensive software solution for managing and optimising digital signage content across multiple displays.
One really important thing to look out for is additional features! Can you create multiple users in your account and assign them different roles? Can you group screens and send them different content? Can you schedule content to be deployed at certain times? Can you use a phone or tablet to change content on the display? Can you remotely send alerts or announcements?
One solution?
Manufacturers who are able to provide the whole solution, including CMS, hardware and support are the ones to work with for full deployments. This gives customers peace of mind knowing exactly where they need to go to get assistance. CleverLive is able to tick all of those boxes, the team would be delighted to share their experience and discuss your digital signage project plan with you.
Businesses looking to invest in digital signage solutions should consider proven reliability, cutting-edge features, and ability to deliver impactful visual experiences.
