It’s got to be dynamic, interactive and engaging
Digital Signage has been cloud-based for many years, but there are still some organisations updating screen content via USB sticks. Along with the obvious security aspect, this is a time consuming, laborious task. A cloud based digital signage solution like CleverLive allows flexible, immediate replacement of content simply by dragging and dropping single content items or playlists to a screen or group of screens.
Scheduling and day-parting is also possible via CleverLive, allowing users to plan, create and execute content ahead of time.
Whilst scheduling has been available for some time, increasingly signage projects rely on dynamic scheduling. If the weather changes or the stock levels change, then organisations want their content to change without anyone having to manually make that change.
Over the next 12 - 18 months we believe that AI will play a more significant role in Digital Signage deployments - whether that be content creation, copy writing or trouble shooting.
It’s all about being sustainable
The term “sustainability” is everywhere, but it’s not just a buzz-word, it’s going to be the driving force behind many industries for decades to come. The same can be said for the signage industry.
Customers increasingly require transparency about the processes behind how products are made and how manufacturers operate. From environmental impact to delivery methods and the materials used, it’s imperative that manufacturers of signage products are completely clear with customers about what their sustainability procedure and green credentials are.
It’s going to get bigger
We’re not just talking about the global signage opportunities growing, we’re talking about screen size.
Particularly in enterprise and higher education, where budget and space allow, we are seeing end users opt for LED walls, rather than traditional old fashioned video wall arrays, for example 3x3 panels. There are multiple benefits to this, screen brightness, operating hours, and the fact it is 1 continuous image / video with no bezel interruption to name but a few.
