These days we are all individually in control of what we view, and businesses need to take that on board when developing their digital signage strategy.

Research tells us that audience-driven content cuts through the noise and captures attention in a highly competitive market. If confronted with similar rows of window facing digital signage, viewers gravitate towards the signage they can control so they can watch content they are interested in.

Audience control functionality enables businesses to use their digital signage strategy to deliver a more personalised experience, and products such as award winning CleverLive are leading the way.

The CleverLive digital signage cloud platform offers a range of key features that empower businesses with the tools to tailor their content to their audience, and, enable their audience to make their own choices on what they views.

The key features are the QR code and tailored mobile interface functionality. Using the platform functionality, content is integrated with a tailored interface which connects to a QR code generated and embedded into the signage. When scanned, the QR code pushes the interface to the audiences’ device so they can drive the viewing selection.

This more personalised engagement capability draws attention to the content and drives shoppers into stores.