The Zoo also has a range of recreational facilities including interactive play areas, a face painting station, shops, and eateries.
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Objective

The objective of the project was to replace existing printed signage boards that displayed menu offerings at multiple eateries around the premises and the static printed visitor noticeboards throughout the premises.

The digital and marketing team at Colchester Zoo identified the need for a more flexible and cost-effective platform that would enable them to broadcast event information, offers, update menus, and regular safety information, whilst having the ability to react immediately to distribute instant messages quickly and efficiently.

Selection process

Colchester Zoo’s selection team had certain key requirements:

• Cost-effective long term
• Ability to quickly update screens simultaneously 
• Ability to easily change the menu items, prices, deals 
• Easily scalable, as new screens would be added in the medium and long term
• Scheduling capability

Researching solutions and products that other attractions had installed, the team also took advice from their existing technology supplier who evaluated the Clevertouch solution based on the key requirement criteria.

Clevertouch solution

The CleverLive CLOUD solution by Clevertouch offered an affordable product that ticked all the key requirements.

Unique Features:

• Centrally management account 
• Ability to share content across multiple screens for simultaneous updates 
• Cost-effective and time-saving