Award winning cloud solution CleverLive digital signage by global manufacturer Clevertouch, is an industry favourite with its easy to use interface, interactive functionality, diverse applications, and streamlining capabilities.
Benefits of CleverLive digital signage in financial environments:
Branding: using digital signage to display on point branding and demonstrate innovation using technology, corporate information such as security and compliance, and community involvement such as sponsorships and events enables financial institutes to convey the right message about their identity.
Street Facing Advertising: digital signage in windows facing outward captures the attention of foot and vehicular traffic. Advertising products, including home loans, savings accounts, credit cards and membership features, gives financial institutes the opportunity to engage with potential new customers.
Wayfinding and Navigation: using totems and wall mounted digital signage at the entrance can guide customers through the bank, helping them locate different services, ATMs, or information kiosks to ensure a smooth experience.
Information Display: showcasing information on services within the branch, such as interest rates, account types, or loan options helps educate existing customers of available products for cross-selling purposes.
Real-Time Updates: digital signage can display real-time updates, such as wait times for specific services (if applicable), banking news relevant to customers (stock exchange or changes to legislation), local or global RSS feeds (Olympic medal tallies or public transport details), or instant messaging for alerts.
Feedback and Surveys: screens can display engaging QR codes for customers to complete feedback and survey forms to gauge customer satisfaction.
Cost-Effectiveness: digital signage reduces the need for printed materials, which can lower costs in the long run, and it allows for easy updates without additional printing expenses.
In essence, digital signage engagement has been shown to deliver perceived lower waiting times, increase knowledge and potential investment sales, and create a better overall customer satisfaction experience.
As financial institutes continue to evolve with technology, they can significantly enhance operations to deliver a more informative, welcoming, and efficient environment that meets the needs of their customers.
